Brigade features our Brand Creator and General Sharon Justice in collaboration with the Nigerian-Canadian boyband 'Lost Sound Boys' in the war with music campaign unveiling our civilian uniform; the first built-in turtleneck hoodie. Watch and listen as four Nigerian boys tell a story and navigate the diaspora whilst using music as a weapon to fight their acknowledged adversities of life. THIS IS WAR WITH MUSIC.
BRIGADE + LSB
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WrapWhat wars do you fight with music?
In the interview with LSB, members of the group expressed how music to them is a tool used for bonding, storytelling, and escape which raises a question to the audience; WHAT WARS DO YOU FIGHT WITH MUSIC? The interview briefly explores the way of life for Nigerians back home and Nigerians in the diaspora such as a difference in food, culture and governing bodies. As the group gives us a throwback of their first few months in Canada they also mention artists in music that aided them in adapting to a foreign environment. Watch the interview for more and listen to the special message from the group at the end of the video. THIS IS WAR WITH MUSIC. FIGHT!